LITTLE NEWS

Small business marketing consultant in Melbourne - ‘free’ as a unique marketing strategy

2015-02-05

The word ‘free’ itself is very attractive to customers, but not really to businesses.

Today, your small business marketing consultant in Sydney would like to share a very unique marketing strategy that was implemented in China recently.

A restaurant in China managed to gain a lot attention overnight with a marketing campaign that offers free food for the 50 most good looking customers in a day. It attracted queues outside of the restaurant, as people are curious if they were good looking enough to be offered free food. Who judges the customers, you may question, it is a group of plastic surgeons. Yes, you may have an idea of what is going on now.The plastic surgeons are working with the restaurant to promote their services while the restaurant on the other hand, gain customers and popularity.

From a marketing perspective, this strategy is definitely working and it is a win-win scenario but both the restaurant and the plastic surgeons.

This above case is an example of two small businesses that are from totally different industry collaborating and worked successfully. Who says small businesses can get their name out there with a smaller budget than large corporations?

 

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