What makes you different from anyone else in your space?
With such highly competitive markets, it's imperative that you make your business stand out from the rest.
Here our small business marketing consultants in Melbourne have some suggestions to help you answer this question. Here are some suggestions to help you answer that question.
Firstly, analyse the competition. What do they do well? Where do they fall short? What don't they offer that you do? Where are they geographically located in comparison to you?
Next, determine what sets you apart. Our small business marketing consultancy say to think about what you offer, that the others most likely do not. Do you have better trading hours, offer free postage or a higher level of expert advise? If you can make claims like these, you have a good start!
Finally, if you are a startup you have no particular differentiator. So why not invest in one? Add a new service for example and don't be afraid to change the message as your business evolves.
If you need assistance to grow your small business, our small business marketing consultants in Melbourne can help. Contact Little Marketing today!
