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Small business marketing consulants in Melbourne explain the importance of a Call to Action

Here our marketing consultants for small business in Melbourne explain a call to action and why they are vital to include in your marketing material from websites and social media to emails.

So what is a call to action? 
A call to action is a prompt that tells the user to take some specified action. A call to action is typically written as a command, such as ‘Sign Up’ or ‘Buy Now’, taking the form of a button or hyperlink.

The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. This allows the user to easily take the next steps to purchase a product or sign up for a newsletter for example. There can also be multiple calls to action on a page if there are multiple desired actions for the user to take.

Our marketing consulants for small business share the following tips to help youcreate compelling calls to action: 

- Ensure a contrasting button or link that stands out on your website or blog to get the user’s attention.

- State a benefit that the user will get from completing the transaction is an effective way to get them to click.

- A call to action gives a clear and direct command of what to do.

- A good call to action should be a short phrase, not a sentence, generally four or five words. 

To find out more about ways to improve your marketing strategy, contact our team of small business marketing consulants in Melbourne today.