NEWS

Small business marketing consultants in Brisbane explain the meaning of brand personality

Brand personality refers to a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate with an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. 

Brand personality helps a company or organisation shape the way people feel about its product, service or mission. Brand personality is aimed at eliciting an emotional response in a specific consumer segment, with the intention of inciting positive actions.

Customers are more likely to purchase a brand if its personality is similar to their own actual personality.

Here we explain the different types of brand personalities:

Excitement: This is synonymous with a carefree, spirited and youthful attitude.

Sincerity: Oreintated towards family values, a feeling of kindness, and thoughtfulness.

Ruggedness: Rough, tough,  outdoorsy and athletic.

Competence:  This brand personality is seen as successful, accomplished and influential, highlighted by leadership.

Sophistication: Offers the feel of elegance, prestigious and or pretentiousness.

To find out how to establish your brand personality, contact our team of small business marketing consultants in Brisbane today.

 

Please wait...