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Small business marketing company in Melbourne with tips on converting trial customers into loyal customers via email marketing

Here at Little Marketing, our small business marketing consultants know that it’s a great idea for small companies to get clients in the door by offering a trial of their services or product. However, the end goal of this strategy is to actually convert these pending customers into paying customers.

It can be very easy for people to become overwhelmed when they first try out a product on their own and therefore it’s vital to activate this new user as soon as possible…before it’s too late. Your customers must truly enjoy the trial experience or they won’t come back and here our small business marketing consultants share the ways you can use email marketing to help you convert your trial customers.

- The first step is to empower the user. Get in touch throughout their trial period via their inbox. Send your first email as soon as they sign up for their free trial and you have a much higher chance of conversion.

- Provide your customer with clear instructions on how to get started via email. You want your customer to start using your product as soon as they have access to it.

- Ensure you personalise every email you send to a new user. Address them by name and sign off on the email with your signature, contact information and social media information. This builds a better relationship with your customer than an automatically generated, generic email.

To find out more about the small business marketing strategies you should be using to increase your small business sales, contact our team of small business marketing consultants in Melbourne today.