NEWS

Using sponsorships and influencers to drive brand visibility, by your small business marketing consultant in Sydney

Once your brand starts to get some traction within the market, one of the best ways for you to capitalise on it is for you to sponsor a team, community or get some brand influencers. By doing this you are opening up the opportunity for your brand to be exposed to a wider target audience and ultimately gain more business from the large amount of impressions that you are making, which is why our small business marketing consultants in Sydney will give you a few tips to help with getting started.

Small business marketing can be tricky, but when it is done right it seems to almost be effortless. Here are our tips on using sponsorships and influencers to drive your brand visibility:

• Let social media take overs happen, let your sponsored team or influencer take over your accounts and talk to your audience, this will ultimately will encourage more people to go and check out the brand (this can also be reversed, by your business taking over their socials for a day as well)
• Branded content on Facebook, Twitter and Instagram now make it easier for you to connect with your audience and will also allow for your influencers and sponsored teams or communities to connect with the business on a regular basis
• In order for a sponsorship to work, there needs to be a related target audience between your brand and their following, so research is essential when trying to invest in this type of marketing
• Finally, one last step for your business could be to sponsor an event, doing so will grant your business a vast amount of exposure and creditability within different communities

So if you are thinking about getting sponsorships or influencers for your business, then it will be critical for you to invest in marketing advice for small businesses prior to moving forward.

Talk to the experts today and let our small business marketing consultant in Sydney handle the rest for you.