NEWS

Small business marketing consultancy in Melbourne explain the need for quality over quantity

Here at Little Marketing, our team of small business marketing consultants in Melbourne know, when it comes to the development of digital marketing, content marketing has emerged as one of the leading elements.

Unfortunately, the world has become flooded with second-rate content and our Melbourne marketing consultants explain that only the digitally savvy brands are putting out content for their audiences to engage with.

Although marketers may think that quantity is all that’s needed, they are often forgetting they need to include legitimate value to their viewers. Our small business marketing consultants in Melbourne explain that there should be a shift in the mindset of content marketers from now.

Yes, brands should be creating content that engages and inspires their audiences, but the mentality of 'more is always more' needs to change. Small businesses of all kinds should focus on putting out relevant content of high quality, even if this comes at the expense of volume. 2018 is the year of “less is more” when it comes to the most effective content.

To discover ways in which our small business marketing consultancy can assist you with your digital marketing content, contact our team today.