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Small business marketing consultants in Brisbane explain the importance of SEO

Here at Little Marketing, our small business marketing consultancy explain that Search Engine Optimisation (SEO) is the process of optimising a website so that it performs well in an organic search. 

SEO focuses on ranking highly for search terms, known as keywords. This ensures that the visibility of your website is increased, leading to a higher number of visitors. Put simply, SEO will allow you to connect with those searching for your product or service and help to convert them.

SEO is one of the best ways to connect with targeted consumers. An effective SEO strategy is essential to keep up with Google and its ever-changing ranking algorithms.

To optimise your website, you have to know what you are optimising it for. Keywords are those that are the popular words and phrases people use to search for you. Once you have identified keywords that people are using to find products or services similar to yours they will need to be implemented into your website.

Content is key when it comes to your keywords. Our small business marketing consultants in Brisbane explain that the more you include your keywords on each page of your website, the better. The best websites hide these throughout their valuable content to ensure that they are found easily and ahead of their competitors. 

The great thing about SEO is that you can track it and continually refine the process through Google Analytics. Theses tools allow you to keep tabs on your website, traffic sources, and user engagement. It's imperative that you continue to track your website to see where customers are looking and what you can include more of to attract more customers to your site through organic search.

If you need assistance with creating an effective SEO strategy for your small business website, contact Little Marketing SEO services in Brisbane.