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Tips for a successful social media campaign, by our marketing consultants for small business in Sydney

Social media marketing is an important tool for all businesses as it provides the opportunity for brands to promote their products and services, create quality leads and drive sales. It is crucial that when you are promoting on social media, you are targeting the right audience with relevant and interesting information. Our marketing consultants for small business in Sydney have outlined a couple of important steps needed for implementing a successful social media campaign:

Platform Selection
When creating a social media campaign, you must choose the right platforms to target your audience. If you are selling directly to consumers then Facebook is your best bet, however, if you are targeting a younger audience you should also include Snapchat and Instagram in your social media campaign. If you are targeting companies, our small business marketing consultants in Sydney value the importance of marketing on LinkedIn, especially for business to business activities.

Engage Your Audience
For brands to be successful, engaging with your specific followers is important in keeping a loyal customer base. Our marketing consultants in Sydney believe that the best ways to engage with your audience is to respond, tag, use links and use hashtags. Responding to questions and comments and tagging specific followers in relevant topics is a good way to let your audience know that they are important to you.

For more information about creating a successful social media campaign, please contact our marketing consultants for small business in Sydney.