Watch & Learn – March 2023

Watch & Learn – March 2023

How to make sure marketing for your small business is goal & objective driven

Choose TARGETED activities that suit YOUR BUSINESS GOALS, no one else’s.

What objectives are you trying to achieve by doing a particular marketing activity? And is this objective that you are trying to achieve related to the end goal for your business? Marketing activity shouldn’t be ego based, but rather business results based.

Your marketing plan and the activities within your plan should be customised based on what you’re trying to achieve for your business​, not your neighbours business, your friends business or a competitors business.

Using a health and fitness analogy, if your friend lost 20kg to get to a healthy weight, but you’re still sitting on the couch every night and overweight, you shouldn’t be copying the diet and routine they use, YOU need YOUR own diet and routine to suit YOUR current body type, health and weight.

Regardless of the marketing activity, make sure they are objective driven and focused specifically on YOUR goals, YOUR audience and YOUR business offering.

Watch our video that explains this in more detail.

Speak with one our team today here to see how we can help ensure you activities are effective, tailored and targeted.