Watch & Learn – November 2022
Watch & Learn – November 2022
Why understanding the competition is key for your small business
Every business owner believes that their business and their quality of service is better than the competition. The problem with that is that your customers and clients can’t measure this until they have tried you!!
The first issue is getting them to try you, so the quality of your service isn’t enough of a reason for them to choose you over the competition.
You need to look at the competition and understand them to see what makes you so special and start to define and communicate what that specialty is.
There are different ways to stand out from the competition - including a focus of a particular audience, a focus on a particular service or product offering, a focus on the location that you offer your business to and a whole lot more.
Don’t go straight into marketing “activity” mode but rather strategic mode. How are you positioning yourself differently to the competition?
Only then are you giving your customers and clients a real reason to choose you over the competition. Watch this video here to learn more.
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