Marketing automation refers to the software that automates marketing actions. With marketing departments previously having to do repetitive tasks such as emails, social media, and other website actions, The technology of marketing automation makesi it all much simpler.

Marketing automation is combining marketing campaigns across all channels—from direct mail and phone campaigns to online, social and mobile initiatives. It combines insight-focused capabilities from your CRM, lead management system, web analytics platform, and other systems to create something that’s more than the sum of the parts.

These days marketing is all about time management. It boils down to who gets the first mover’s advantage, who engages with customers more often and who converts leads faster. Digital marketing has set a fast pace to lead conversion and businesses have no time to lose on customers that may not convert at all.

Sifting through leads consumes time and energy that can be utilized more effectively. Likewise, juggling between multiple platforms also takes up valuable time, for organizations delving into digital marketing. It allows marketers to shift their focus to the best possible prospects that can be converted, thus saving time and energy.

With Facebook and Google changing their algorithms to promote the most original and relevant content, marketing automation has become even more of a necessity. Marketing automation distributes your content in a smarter, more organized way. The goal is to attract potential leads to your site, track and profile their interests and present even more relevant content to convert them into sales.

If you need marketing assistance with your small to medium business, contact Little Marketing, small business marketing consultants today