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Small business marketing consultancy in Melbourne explain why brands should get in on the new trend of live streaming

2017-02-15

As small business marketing consultants in Melbourne, we are constantly watching the new marketing trends unfold and when it comes to social media trends, it looks like 2017 is turning into the "year of live streaming"!

With live streaming officially having taken off, You Tube along with Facebook, Instagram, Twitter and Snapchat are all fighting to be the go-to platform for live content. However, with this technology having already been adopted by millions of users wishing to share their personal lives, live streaming is yet to be adopted by advertisers. In saying that, after the success of the Superbowl live stream this year, there is sure to be an onslaught of businesses advertising through social media live streaming.

Over the last 12 months, video has certainly been key in driving ad revenue and growth across social media platforms. In 2016, Mark Zuckerberg even stressed the importance of video, saying that we are living in a world where video is first!

This move to live streaming follows a behavioural shift, with social media users no longer being content with being first to receive information, they actually want it as it happens!

The real value for brands, when it comes to live streaming, is in the interaction between brand and consumer. This provides invaluable audience insights with the added bonus of targeting a young, mobile-centric demographic that would otherwise be difficult to capture through non-social media channels such as television or radio.

What streaming video does best, is it allow brands to drop the corporate veil, connecting human-to-human. It lets users participate in brand storytelling, enriching the customer experience.

As a business, don’t underestimate the importance of the interaction element of live streaming, which is even more important than the quality of the content.

Our consultants for small business marketing in Melbourne agree that now is the time for business owners to make their mark, increasing brand engagement by going live.