LITTLE NEWS

Small business marketing company Melbourne explains how to add the human factor to automated marketing

2017-01-27

When marketing automation is done correctly, it’s an effective tool, however if it's done incorrectly, it can be super annoying! 

The last thing you want is for consumers to become annoyed by your brand, instead of being impressed by it. So our small business marketing team have come up with a few ways that you can add some personality to your automated marketing.

Personalise Your Emails - You want to inform your entire email list of an event but it's becoming stale and less effective because you do it week in, week out. So why not hone in on a list of emails that are completely personalised to either what your customers have browsed, or bought in the past-depending on your type of business.

Content Is Key - One of the most important parts of content management is having good content. Our small business marketing experts believe that you should have an expert in charge of the copy that goes into your marketing emails as well. Misspellings, grammar errors, boring copy, or copy that’s not engaging and informative falls flat. It's key to keep your customer interested by keeping them engaged. 

Keep Up To Date Lists - It’s imperative that your lists are organised by campaign, and your contacts are actually interested. That way, when you’re ready to target a sale, you’re targeting the right audience. If someone requests to be unsubscribed, don’t continue to send emails-it looks like spam.

If you need help with your marketing strategies, contact our team of small business marketing consultants in Melbourne today.