LITTLE NEWS

Small business marketing consultancy Melbourne explain geo-fencing

2017-07-14

Here at Little Marketing, our small business marketing consultants in Melbourne know that location-based technology is opening up a world of possibilities for marketing. Today the uses of technology are diverse, with both major enterprises and local businesses now embracing location-based offers through technology such as geo-fencing.

Geo-fencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Our Melbourne marketing consultants explain that once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.

With geo-fencing, businesses can section off a geographic area and communicate with devices within that space. This way they can engage consumers based on hyper-local location, helping to generate immediate sales as well as understanding shopper mindset.

For example, a business could erect a simple geo-fence in an area surrounding its physical location. When a user passes through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.

Even if a geo-fenced offer or notification doesn’t provoke an immediate visit or sale, it allows a business to know exactly what location a consumer passed through. It will also show where they were when they received the message, which may aid in refining targeting efforts in the future based on what communications were most successful.

To find out more about our small business marketing services contact our Melbourne marketing consultants today.