LITTLE NEWS

Tips for keeping brand consistency, by small business marketing consultants

2017-07-13

When you have a brand of your own, it is important for you to keep it consistent. Brand consistency is seen as one of the most vital things for creating loyalty, captivating your target market and also creating an identity for your brand. Our small business marketing consultants have some tips for keeping brand consistency.

Marketing for small businesses can be quite difficult as it can be a little costly to start off, so here are our tips for brand consistency:

• You’ll want to start by articulating your brand message, think about what you want it to communicate and how
• Integrate your brand into everything you do and we mean everything
• Create a look and feel for your brand, this way when people think about your brand they think a certain thing and also feel a certain way. This is closely related to the perceived image of your brand
• Develop your brand voice, by this we mean create a simple and common personality for your brand so that it can speak for you
• Develop a great logo with a positioning statement that can be easily applied to any business materials
• Be true to your brand, this means that you deliver on your brand promise. This is the best way to build trust and relationships

Small business marketing is a growing sector in the business industry and is allowing for you to compete against the larger companies.

Feel free to contact our small business marketing consultants in Sydney with any enquiries you have about how to market your business and how to keep it consistent with your brand.