In this weeks' podcast episode, we talk through the importance of knowing where your current business is coming from, how to get more out of them, what works and what doesn't whilst as a new business, considering where you'd like it to come from and what structures you can put in place to be able to market to your existing customers as soon as you have them. This is part of all knowing what your point of difference is, your positioning and to drive your small business forward

Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”,  he is a regular keynote speaker at industry events, is frequently called upon by Australian media for commentary,  and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.