In this newest episode of the Little Marketing podcast, we take you through 7 Step roadmap and equation to ensure marketing makes your small business more valuable.

The equation is:

P+ F+E + CP + BDEAR + GPM + SP

= MORE VALUABLE

Being super profitable makes you more valuable

You become super profitable by having great profit margins

You do this by having a big difference between your expenses and revenue

You do this by charging confidently and properly  accordingly to your offering (LOTS OF BUSINESSES DON’T)

You can do this more confidently by being an expert and a specialist

You become an expert and specialist by having a FOCUS in your offering

And you have a focus in your offering because you’ve created a positioning in the mind of your customers.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.