As a marketing consultant for small business in Sydney, Melbourne and across Australia, I am always telling my clients why their business brand needs a focus.
Your brand can only stand for one thing in this cluttered marketplace. Even big businesses with billion-dollar budgets can educate people on the many facets of their unfocused brand, so what chance does your small business have to do it?
Here’s some great examples that as a marketing consultant I see, love and admire.
A final piece of advice. Don't try to be all things to all people. Make your brand focused and stand for something in people's minds. Be the expert!