Every individual has a story behind them. Sad, happy, inspiring, motivating, each of us have a story...

Almost everyoe that we know nowadays owns a smartphone. Gone are the days when smartphones are luxur...

We all have used it, are using it or at some point came in contact with it. Ad blocking is one of th...

Recently, the world's most popular search engine, so popular that it has become a venacular in our d...

We all want to be different at some stage and at any stage of our lives. We have a very persistent e...

Being different and unique is very important to modern businesses, given the amount of competition t...

While many small businesses can start on a clientele base built on personal relationships and from m...

Be credible is so important in the business world, what are you doing to be credible? Testimonials...

Marketing isn’t something you decide to do and do it now kind of thing. It requires preparatio...

Social media has been the trend, but there are a few shifts within that space. Those slightest shift...

According to a study conducted by The McCarthy Group, over 80% of millennials do not really trust ad...

What you are already doing might work or not, but here are a few tips that we would like to share wi...

Why is ‘customer reviews’ your next strongest marketing tool? Because according to a rec...

Followed by our post about internet trends a few days back, here are more to look out for. In today...

With faster internet and smarter phones, we are relying a lot more on technology in daily life. Our ...

Branding is an art. If you do it right, customers will love you. If you are trying too hard, they ar...

Generally small businesses are tighter on their marketing budgets as compared to large multinational...

 There is this one factor that can determine the success of any marketing plan – customer...

Repeat business is good for every small business and building customer relationships is a way to hav...

Customer expectation changes every now and then, and mainly because of the convenience that technolo...

We are a group of marketing consultants who has been giving marketing advice to many small businesse...

  According to comScore, 67% of all monthly searches are occurring on Google. So that means if...

  Do you know where your customers find out about your business? According to Small Business T...

Remember the amount of cards we used to carry with us a few years back? Almost every shop has a loya...

Customers are one of the most important assets for every business out there. It is so crucial that s...

It is pretty odd to meet someone who does not use any form of social media in today’s context....

With the rising dependence of the Internet, marketing has changed drastically over the years. And th...

In 2015, new channels to market your products and services are surfacing. With new channels come new...

With so many measurement tools that we have at our disposal for our small businesses, we have more d...

Are you a digital app start up or you have a good presence on social media? Here is some advice from...

Do you send direct messages to your customer database? Or do you make frequent social media posts? D...

Everything around us is moving into digital. Newspapers, radio, magazines have almost entirely moved...

Digital advertising is a big thing in the modern world where all media that we consume around us are...

Many businesses in the modern world are looking for more ways to market their products. They look fo...

Google finally recently realised the importance of mobile phones, and made big changes into how they...

First of all, the idea of wanting to create a video for your small business is a good start. Visual,...

There are many marketing tools for small businesses to utilise. But are they all effective? Here are...

Existing customers are assets to every small business because they are the ones who are likely to re...

Here is an article for all small business owners in Sydney who wants to get their business brand out...

The team at Little Marketing recently discovered this video, which started some discussions in the o...

Looking at the title of this article, ‘social selling’, what is that? It is hybrid of so...

Have you seen one of those random temporary retail spaces “popping up” on Pitt Street? T...

There are several things that you should probably stop doing on social media now, so that you stop a...

Apart from creating free social media accounts, there are much more complimentary or super low-cost ...

As we are pampered with more choices and convenience in daily life, our expectations change. And it ...

Referral is probably the most powerful marketing tool. When someone refers another party to your bus...

After understanding what is Snapchat, are you, small business owners, wondering what can you do with...

After Twitter, Instagram and Vibe, now we have Snapchat! What is it? It is an app that has 100 milli...

Re-launched in 2013 as a boutique hotel, does 1888 Hotel sound familiar to you? If not, then you sho...

You are not quite done after an event ended. There are a few more things that you should definitely ...

In today’s society, the best way to market an event is probably using social media. The more p...

Business-to-business (B2B) marketing is not just about talking to customers in person, calling them ...

SMS marketing is something that you either do really well or fail really badly. Either ways, it affe...

We all have seen restaurants promoting free meals, if not discounts, for promotional purposes. Not o...

One of the most important considerations before developing a marketing plan is to know and understan...

The main reason why all small businesses should participate in tradeshows is that it is a great oppo...

Over the years, many have emphasised the power of branding but, at the same time, many have ignored ...

Social media is one of the most powerful marketing tools to get your small business brand name out t...

Do you know that “mobile marketing” is now the hottest term in marketing? And why it bec...

How did “mobile marketing” come about? The number of mobile users! Look around you, the ...

Many business owners have the misconception of marketing being a ‘total cost’ unit that ...

There are tons of marketing concepts and theories out there, and busy small business owners in Sydne...

Marketing is essential for every business, regardless of size. And what is the handful of marketing ...

When we talk about ‘marketing’ the first concept that pops out of everyone’s mind ...

Small businesses do email marketing to connect with their customers, so it is important to do it wel...

We all heard of the term ‘business marketing’ but have you heard of ‘services mark...

What is marketing? This is not an article about the definition of ‘marketing’. It is abo...

The main focus of business-to-business (B2B) businesses is to generate leads – preferable good...

Small businesses are often tied down with small marketing budgets, but that does not mean you can&rs...

Maslow’s hierarchy of needs is a pretty simple yet useful theory that small businesses in Sydn...

Direct marketing is one of the most important marketing tools that small businesses in Melbourne sho...

There are three marketing strategies that small businesses owners in Sydney should definitely be awa...

Which electronic marketing tool is low cost and direct to customers? Email marketing, for sure. Soci...

In the hotel industry, there is always a debate about the housekeeping department – is it a fr...

Social media is a great marketing tool for small businesses and everyone, including your competitors...

Internet marketing has been something really big in the recent years. So what are the trends for thi...

Marketing isn’t just about promotions, social media or giving out flyers. Everything that come...

Social media is one of the most widely used online marketing tools in today’s society, due to...

The purpose of social media is to “socialise” with your small business customers in Sydn...

Customers are friends for small businesses, in fact, best friends. Why so? Because they can easily b...

The word ‘free’ itself is very attractive to customers, but not really to businesses. T...

One of the most important things small business owners need to know before even starting a business ...

For any new startups, the first thought is usually to reach out to potential customers and its targe...

One of the most important things that small businesses owners in Sydney and Melbourne should pay ext...