NEWS

Melbourne marketing consultants for small business with four ways to get your brand out there using social media

Whether you want to sell products or simply add to your subscriber base, your potential customers must know who you are in the first place. Your ability to encourage customers to undertake any of these actions comes from your brand’s authority and what better way in 2017 than with social media.

If you want to be well known in your industry, our small business marketing consultants have some tips to help your business with its social media journey:

Choose the networks that support your brand image: With so many social networks out there, most really aren’t worth investing your money in. Our small business marketing consultants explain that there are only a handful worth looking at, including Facebook, Instagram, Twitter and LinkedIn.

Offer valuable and shareable content: Our small business marketing consultants know that it should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that viewers really want to share. Ensure that each piece of content you share supports your brand image. Don’t take too many risks with the content you share as you don’t want to divide your audience and create posts that reflect poor on your company. Further to this, you need to figure out which content is most likely to gain visibility on your social networks. Images may resonate better with your audience than blog posts, but you won’t know that if you don’t look at your data.

Leverage existing influencers: Publishing killer content is certainly a start, but it does take time to see results, so why not include those influencers within your industry. To do this you could mention their names or cite their websites in your content pieces. Ensure to tag any influencers you’ve referenced when sharing content to your social media profiles and email influencers after you’ve published your content to let them know they’ve been referenced in your work. The end goal is to get them sharing your piece with their followers.

Use social campaign strategies to promote content. In the age of diminishing organic reach, paid campaigns may be a better option for building your social network and our small business marketing consultants in Melbourne recommend strategies such as contests and other social media campaigns to gain visibility.  Provide your audience with valuable incentives that encourage user participation and make sure that your campaigns offer value to all participants.

Our small business marketing consultants know that if you make it your priority to engage a strong social media marketing strategy that covers all bases, your brand will no doubt benefit into the future.

Contact us today to find out more about our tailored marketing plans for Melbourne busiess.