Here at Little Marketing, our small business marketing consultants love LinkedIn! With over 433 million users and 40% of them checking the platform every day, your small business simply can’t afford to ignore this platform.

If your LinkedIn business presence is currently a personal page, it’s time to up your LinkedIn marketing game. You need a company presence on the network to gain access to the full range of benefits LinkedIn can offer.

As our marketing consultants for small business in Melbourne explain, some of the main benefits of operating a LinkedIn account include:

Finding Top Talent: LinkedIn is the first place top talent looks for work. You can publish a job posting and use LinkedIn search to reach out directly to potential candidates.

Grow your network: Using LinkedIn for business is all about the network you build and the connections you make, providing you with great opportunity to build a potential supplier and customer base. For example, think about vendors, the people you work with, and the people you meet at events.

Provide valuable content: The best way to grow your audience and keep your followers is to offer value by posting content rich articles or company updates on a regular basis. Be consistent in your posts with updates such as company news, thought leadership or industry expertise. Try actively engaging with them on a regular basis by asking them what they want to see.

Get your business social media savvy by contacting our team of small business marketing consultants in Melbourne.