Here at Little Marketing, our small business marketing consultants in Perth understand that many small business owners confuse marketing with selling.

Here we explain the difference:

Firstly, without marketing, you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy, your closing rate might be low. Theoretically, marketing and sales should work simultaneously, but in most companies they can be rather seperate.

Marketing is everything that you do to reach and persuade prospects to buy where as sales is about the steps you take to close the sale.
Both marketing and sales are necessities to the success of a business and with both working together, business growth is more likely assured. 

When marketing your small business your strategies should enable you to measure your reach as you work to persuade your prospects that you are their preferred company. Message is everything and should consist of advertising, public relations,social media, relationship marketing and brand marketing.

The sales process consists of interpersonal interaction and must engage your with your customer on a more personal level. Remember it's marketing efforts that drive your customers to you!

For more marketing advice for small business, contact our team of small business marketing consulants Perth today.