Here our marketing consultants for small business in Melbourne explain the "call to action" and why they are vital to include in your marketing material from websites and social media to emails.

So what is a call to action? 
A call to action is a prompt that tells the user to take a specified action. A call to action is typically written as a command, such as ‘Sign Up’ or ‘Buy Now’, taking the form of a button or hyperlink.

The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. This allows the user to easily take the next steps to purchase a product or sign up for a newsletter for example. There can also be multiple calls to action on a page if there are multiple desired actions for the user to take.

Our marketing consulants for small business share the following tips to help you create compelling "calls to action": 

- Ensure a contrasting button or link that stands out on your website or blog to get the user’s attention.

- State a benefit that the user will get from completing the transaction is an effective way to get them to click.

- A call to action must give a clear and direct command of what to do.

- A good call to action should be a short phrase, not a sentence, generally four or five words. 

To find out more about ways to improve your marketing strategy, contact our team of small business marketing consultants in Melbourne today.