When it comes to the success of your business, branding is everything!

There are many elements involved in branding and to get your branding on the right track you will need to understand exactly what these elements are.

Over the next few weeks, our small business marketing consultants in Melbourne share the top 10.

Brand Image

Your brand image is the idea of your business that people develop in their heads and includes exactly what they expect from your brand. For example, Tiffany’s has the image of a world class, luxury jeweller. People only expect the highest quality at a premium price. Tiffany’s will not reduce the quality or price of their product as it would dilute their image. Our small business marketing company explain that you must know exactly what image you such to portray and stick to it!

Brand Identity

Ultimately, your brand should be an easily recognisable name that immediately tells people who you are and what you are about. Brand identity is the way people recognise the brand through components such as the logo or other associated visuals. Setting guidelines and consistency for brand identity is vital. Whether the product is a person, image, or an item, consistency exhibits, product leadership, marketing, support, and operation. Consistency in identity projects the corporate culture that surrounds the product.

Brand positioning

Positioning is the way a product is placed in the market. It basically defines what segments of the market it is targeting. Brand positioning can also be referred to as a positioning strategy, brand strategy, or a brand positioning statement. The goal is to create a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.

Be sure to tune in next week when our small business marketing company in Melbourne shares three more elements of branding.