Brand personality refers to a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate with an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. 

Brand personality helps a company or organisation shape the way people feel about its product, service or mission. Brand personality is aimed at eliciting an emotional response in a specific consumer segment, with the intention of inciting positive actions.

Customers are more likely to purchase a brand if its personality is similar to their own actual personality.

Here we explain the different types of brand personalities:

Excitement: This is synonymous with a carefree, spirited and youthful attitude.

Sincerity: Oreintated towards family values, a feeling of kindness, and thoughtfulness.

Ruggedness: Rough, tough,  outdoorsy and athletic.

Competence:  This brand personality is seen as successful, accomplished and influential, highlighted by leadership.

Sophistication: Offers the feel of elegance, prestigious and or pretentiousness.

To find out how to establish your brand personality, contact our team of small business marketing consultants in Brisbane today.