There’s lots of ways to get more Instagram followers. However, when it comes to attracting those loyal followers who perfectly fit your customer profile, it takes more than just buying followers or doing like-for-like games.

Here, our small business marketing consultants in Melbourne have some tips to help you gain the followers your business needs for the long term.

Running a contest is relatively easy and doesn’t come with a lot of restrictions. Contests take a little work on your behalf to be executed effectively but they are highly rewarding when done well. Ensure you keep the contest entry simple and include the criteria of having the person follow your account whilst tagging a friend.

Targeted hashtags help you to create a scenario where your content is likely to appear as a top post in targeted hashtag categories. If people search these hashtags and come across content at the top of the search, chances are they will view it, engage with it and follow you...if they like what they see!

Our small business marketing consultants in Melbourne explain that another tip is to find the event hashtags that relate to your industry or business. These could be events such as conferences, exhibitions or performances. This is where your target audience is likely to be creating content.

To find out more about increasing your small business social media presence, contact our team of small business marketing consultants in Melbourne.