INTRODUCING THE POINT OF DIFFERENCE FORMULA COURSE
THE POINT OF DIFFERENCE FORMULA
THE POINT OF DIFFERENCE FORMULA COURSE is a proven method to make your service based business stand out so that you can grow revenue.
Discover the proven system for service-based businesses that helps you define what makes you different - so more of the right customers choose you, faster.
There are so many people out there who have the spirit to run their own business, BUT no one ever really teaches us HOW TO DO IT, people just learn on the job. AND this learning is EXPENSIVE IN SO MANY WAYS, physically and mentally. The alarming thing is that 20% OF BUSINESSES THAT START TODAY WON'T BE AROUND IN 12 MONTHS TIME. AND A WHOPPING 60% OF BUSINESSES THAT START TODAY WON'T BE AROUND IN 3 YEARS TIME. THAT'S SOME SCARY NUMBERS.
I'VE SEEN IT FIRST HAND
Passionate, skilled business owners invest heavily in equipment, vehicles and staff, but forget the most important investment - attracting customers.
If they have tried to market themselves, they haven’t used a formula to ensure they market themselves differently wasting so much time, money and energy. It’s heartbreaking to watch businesses open their doors to crickets, simply because they didn’t stand out in a highly competitive market.
THE DAY IT ALL CHANGED
I studied marketing at university, but to be honest, I didnt learn much that I use in real life. But when I was 21, something happened. A friend handed me "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. THAT CHANGED EVERYTHING.
I started to see that BIG and SMALL BUSINESSES HAD NO IDEA OF THE FUNDAMENTALS of marketing, and it made sense why so many businesses and brands failed. After working with service-based businesses for over 17 years, I know that great customer service isn’t enough, people need to know you exist and why they should choose you.
THE BIGGEST BATTLE THAT EXISTS FOR SMALL BUSINESS
So I took my learnings from this book, addressed the key areas of what makes marketing and business successful, and evolved it into a FORMULA that would help small businesses overcome the BIGGEST BATTLE THAT EXISTS. And 17 years on, this FORMULA HAS PROVEN TIME AFTER TIME that it overcomes the BIGGEST BATTLE. And what's that?
It's that 95% of BUSINESSES DON'T STAND OUT - WHICH MAKES IT IMPOSSIBLE TO GROW THEIR BUSINESS. IF YOU OFFER THE SAME THING, IN THE SAME WAY AND IN THE SAME LOCATION, THEN WHY SHOULD SOMEONE CHOOSE YOU?
So for the last 17 years, we've been using this FORMULA in person to help small businesses drive customers by standing out! And now, I'm bringing that same formula in an ONLINE COURSE with the THE POINT OF DIFFERENCE FORMULA COURSE - so that you can stand out and grow your revenue.
INTRODUCING THE POINT OF DIFFERENCE FORMULA
THE POINT OF DIFFERENCE FORMULA COURSE is specifically designed for service-based businesses to create a point of difference so that they can stand out and get more customers.
With THE POINT OF DIFFERENCE FORMULA COURSE, you get:
- A clear, proven process to define what makes you different - so you stop blending in and start attracting clients who are ready to buy.
- Plug-and-play messaging frameworks to keep your marketing consistent and powerful, across your website, socials and sales conversations.
- An actionable plan to apply your point of difference across your business, so it actually turns into more leads, more sales and more profit (not just a clever tagline)
THE POINT OF DIFFERENCE FORMULA ROADMAP
Module 1
The Power of your Point of Difference
In this first module, you’ll discover why marketing is the lifeblood of any business, how positioning helps you stand out, and why getting this right is critical so that you can drive the revenue and freedom you started your business for.
Module 2
See Your Business Through Your Customers’ Eyes
Before you can stand out, you need to understand what your audience truly values. In this module, you’ll explore the difference between how you see your business and how your customers see it - because real growth starts when you align your message with your customer’s mindset, goals and pain points.
Module 3
Revenue, Competition and Reality Checks
Now that you understand your audience, we’ll look at your current revenue opportunities and competitive landscape. You’ll discover where your income is coming from (or could come from) and uncover the gaps and opportunities that most businesses miss.
Module 4
Bringing Your Point of Difference to Life
With clarity on your audience and positioning, it’s time to define your target market, refine your offering and anchor yourself in the right category. This module is all about building a visible, memorable and relevant business that customers instantly understand and want to buy from.
Module 5
Creating Your Positioning Statement
It all comes together here. You’ll walk away with a clear, compelling positioning statement that tells the world exactly why you’re the right choice - setting you up for more visibility, easier sales conversations, and faster growth
But that’s not all you get.
THE POINT OF DIFFERENCE FORMULA also comes with these BONUSES to make the whole process easier:
BONUS #1 - Positioning Equals Profit Playbook: In this bonus playbook, you’ll uncover the real link between positioning and profit, why most businesses miss it entirely, and how to reposition your offer for higher-value clients, stronger demand, and better margins. Because when you position your business right? Profit follows.
BONUS #2 - The Marketing Momentum Plan - A timing and investment plan template so that you can create a marketing plan to give you the structure you need so that you can execute your marketing actions
BONUS #3 - The Fast-Track AI Marketing Guide - A step by step guide to utilise AI to help you implement your marketing actions – because it’s hard to write content
BONUS #4 - Blueprint to Break the Bottlenecks: Learn the 5 key areas that hold your marketing back and how to overcome them
BONUS #5 - The Smart Brief Toolkit - Briefing templates when working with third parties like designers and developers so that you get the outcome you want
BONUS #6 - The 4-Step Fix: Your Fast Track to Great Marketing - 4 Magic Steps to make your marketing great
BONUS #7 - From Statement to Strategy: Real-World Use of Your Positioning and how best to apply your positioning statement to get more customers
BONUS #8 - Day 1 Action Plan - Actions you can implement to ensure you're a marketing led business from day 1
DON'T JUST BELIEVE US. WHAT DO OTHER'S SAY ABOUT OUR PROVEN FORMULA?
Tam Tran
“I have been with Little Marketing for almost a year now and the company is absolutely amazing. Professional and reliable team with broad knowledge. I highly recommend Little Marketing if you want your company to grow. ”
Karsha Cookson
“We're forever grateful for the consultancy work that Little Marketing deliver for RJC Group. Their strategic thinking on both business and marketing fronts is invaluable and allows us to communicate to our industry-leading clients and assist in positioning us as a leader in our field. Thank you Little Marketing.”
Ian Bateman
“We have been a client of Little Marketing (LM) since July 2021. They understood our focus and needs from the start, their plans were targeted and direct from the start. LM have kept that focus all the way through. LM have met and exceeded what we were looking for.”
Danny Farah
“In working with the bright team over at Little Marketing for over 4 years now, the smarts around our brand, their consultative approach as well as the make-it-happen attitude across our whole business is a partnership every business needs. You’re not dealing with juniors or people who do this in their spare time, you’re dealing with a team of senior marketing consulting professionals. Thanks Little Marketing team.”
TY Lawyers
“We have been working with Little Marketing for over 4 years. In that time, their consultative approach and attention to detail has helped our law firm to continually grow, evolve and achieve our goals. Thanks to the team for all their ongoing help and constantly looking out for us.”
Ashleigh North
“We are a family-owned physio clinic. We have a very specific client-focused culture at our clinics, as well as a special area of experience, that we wanted to communicate. The whole process was very collaborative and transparent. Little Marketing have the remarkable ability to intuit exactly what we needed and were trying to communicate with the team about our business. Their input was invaluable and went beyond what we expected of a marketing team. We have noticed a significant increase in calls and visibility for our business. I am very cynical about marketing - I have chosen to write this review because our experience with Little Marketing has been so positive.”
SO LET'S LOOK AT EVERYTHING YOU'RE GOING TO GET:
THE POINT OF DIFFERENCE FORMULA Online course…………….VALUE $3,200
Positioning Equals Profit Playbook: …………….VALUE $1,200
The Marketing Momentum Plan …………….VALUE $900
The Fast-Track AI Marketing Guide …………….VALUE $960
Blueprint to Break the Bottlenecks:) …………….VALUE $2,400
The Smart Brief Toolkit …………….VALUE $1,200
The 4-Step Fix: Your Fast Track to Great Marketing - …………….VALUE $850
From Statement to Strategy: …………….VALUE $1,250
Day 1 Action Plan - ……………VALUE $550
TOTAL VALUE: $12,510
The question is, what would you pay to stand out, grow your customers, increase your revenue and give you and your business the success you deserve?
Well the investment that you have to make IS NOT $12,510.
Enrol in our Course for $299.00.
READY TO ENROL? CLICK HERE
THE POINT OF DIFFERENCE FORMULA GUARANTEE
We are confident this course will help you uncover your point of difference, but if it's not the right fit, you've got 30 days to get your money back – no questions asked
THE POINT OF DIFFERENCE FORMULA FAQ'S
Why is creating a Point of Difference so important for small businesses?
Without a clear Point of Difference, you’re competing on price, noise and hope - and that’s not sustainable. A strong Point of Difference means your ideal customers understand why they should choose you over everyone else. It makes your marketing easier, your messaging sharper and your growth more predictable. Simply put, it gives your business the fighting chance it deserves
Who is The Point of Difference Formula designed for?
This course is built specifically for service-based businesses that are either just starting or in their first few years. If you’re serious about standing out from the competition, attracting more customers and growing your revenue the right way, then this course is for you. You don't need to be a marketing expert, you just need to be ready to take action.
Do I need any marketing experience before starting this course?
Not at all. This course is made for people who are experts at what they do — just not necessarily in marketing. You don’t need to know marketing jargon or complicated strategies. The Point of Difference Formula breaks things down in plain language and guides you step-by-step through what matters most: helping more people understand why they should choose your business.
How long does the course take to complete?
Most people can complete the course in just a few hours, and then spend a few more hours applying it to their business. It’s designed to be action-focused, so you can get through it quickly and start implementing it right away. You can go at your own pace — no pressure, no fluff, just results.
What if I’m not sure who my ideal customer is yet?
Perfect — that’s part of what this course is here to help with. In Module 4, we walk you through exactly how to define your audience and how to understand what they value most. Without this clarity, it’s hard to market your business properly — so we make sure you get that foundation right from the start.
I’ve already started my business — is this still relevant to me?
Absolutely. In fact, many small business owners come to this course after realising their marketing isn’t landing the way it should. If you’re already trading but not attracting enough of the right customers, this formula will help you reframe your offering and your message, so you can finally cut through the noise and grow.
What makes this course different from all the other marketing advice out there?
Most courses throw around theory and overwhelm you with “marketing hacks.” This course is different because it’s proven. It’s based on 17+ years of working directly with small business owners, and it’s been refined to be simple, strategic and effective. You’ll walk away with practical outputs: a positioning statement, a marketing direction and a plan that actually makes sense.
How quickly will I start seeing results after applying The Point of Difference Formula?
Like anything in business, results come with action and persistence. Many businesses start seeing early shifts in customer engagement and clarity in their messaging within the first 90 days. The stronger and more consistently you apply your new positioning, the faster you’ll start seeing real momentum, more enquiries, more sales and more profit.
What exactly will I walk away with after completing the course?
You’ll finish the course with a clear, powerful positioning statement, a deeper understanding of your target audience, a clear view of how you differ from the competition and an actionable marketing plan that you can start using immediately. You’ll also gain templates, checklists and bonus resources to help you apply everything practically without the guesswork.
What if I don't have a lot of time to invest right now?
That’s exactly why the course was created the way it was - simple, structured and easy to follow. The modules are broken down into manageable steps so you can work at your own pace, even if you can only commit a couple of hours a week. Plus, taking a little focused time now will save you countless hours and money trying to figure it out later.
MORE TESTIMONIALS
Josh Simpson
“In our time working with Little Marketing over the past 5 years, their approach makes sure all our marketing is super structured and geared towards driving our revenue. Their consulting team are constantly driving and evolving our marketing in a market (the cleaning & hygiene industry) that is super competitive for the best results possible. Thanks team!”
Mark Knight
“A big thanks to the Little Marketing team for all their advice and work in helping us get our façade cleaning business up and running. Their ability to provide timely advice and delivery on their marketing plans has seen us make inroads into what is a competitive market. We’re excited for what the future holds and looking forward to working closely with Little Marketing to help us achieve this.”
Premier Painting
“Premier Painting would like to thank Little Marketing’s attentive and committed team. Their experience and knowledge working with small businesses through their consultative approach helps us achieve our ongoing business objectives. Their tailored marketing plan suited to our industry ensures we continue in driving enquiries to continue our growth whilst ensuring a leadership positioning across the sectors we work with.”
Doron D Levy
“They might be 'Little' by name but when you need a dedicated team of professionals to help your business grow, these guys are huge. I have used numerous marketing companies in the past, and only when I started working with Little Marketing did I learn and understand the true value a professional team working as a team to help get customers in through the door, or to make that call.”
READY TO ENROL? CLICK HERE
