Is your small business in a competitive space? Feel like you're always battling? It's because you are because marketing is a battle of the mind and nothing else. Stop competing and start standing out! Be an expert in what you do, regardless of your industry. In this weeks' podcast episode, we talk through a simple 3 step process to do in your own time to help eliminate some competition. This podcast is part of the process to help you to create your point of difference, your positioning and to drive your small business forward.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.