Feel like your small business has no "marketability"? Nothing exciting to talk about or ways to stand out from the competition - and feel like the competition always appear stronger than you? In this weeks' podcast episode, we go through part 8 of the 8 step process to help you to create your point of difference, your positioning and to drive your small business forward.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.