Does your marketing feel like it's not working and NOT MAKING AN IMPACT? Are you sending the right message to the right people so that you give them no choice but to choose you? In this week's episode, we talk about being effective in your marketing and how being obvious in how you talk to the right audience makes a HUGE IMPACT. Your marketing success comes down to your positioning. In this episode, we discuss 6 key reasons why positioning is so important and the impact it has on all aspects of your business and not just on your marketing.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.