Want to increase your profit margins? Start with your positioning.

In this episode, we break down the connection between positioning and profitability, and share 5 clear behaviours to help you position yourself as the expert in your field.

Because when customers see you as the expert, you can charge properly and grow your margins.

Stop blending in. Start standing out.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.