Are you wasting time, money and energy on marketing that doesn’t work? 

In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning.

Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. 

Plus, we share common positioning mistakes and actionable tips to get it right before you spend another dollar on marketing.