When marketing your small business, it's easy to lose sight of why people would choose you and the process they go through to make a decision. In this weeks' episode, we dig deep into the process people go through and the critical role marketing ultimately plays in this process...and how you can control the outcome to drive more profit.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.