In this episode of The Little Marketing Small Business Podcast, we break down the 4 key areas every small business must focus on to get a return on their marketing investment.

Positioning – If you can't explain why you're different, why would anyone choose you?

Brand vs Lead Gen – We unpack why building trust in your brand makes your lead gen actually work.

Long-Term Mindset – Marketing isn’t magic. It's a long game, just like business.

Taking Action – Sitting on your hands? Expect zero results. Practical, honest and built for small businesses. Listen now.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.