In this episode, we break down the three most underrated drivers of marketing success - certainty, control and convenience. These are the real tools that shape customer decisions and drive sales. We’ll show you how to build trust, lead with clarity and remove friction so your business becomes the obvious choice. Whether you're a seasoned business owner or just starting out, this episode will shift how you see marketing forever. Hit play and sharpen your edge.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.