Why Create Your Small Business Point of Difference

Are you standing out or just blending in?

In this episode we dive into why your small business needs a point of difference, how to discover it and how to communicate it so customers choose you over the competition.

Packed with practical tips, real-life examples and easy to implement ideas, this episode will help you clarify your positioning, strengthen your brand and grow your business with confidence.

Other videos you may be interested in...

How to get enquiries from your marketing for your small business

28th January, 2026


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Strategy and execution for your 2026 small business marketing

22nd January, 2026


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Turning your small business marketing reset into a plan that actually works

14th January, 2026


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