Being a small business owner is scary. What makes a great business owner is that they’re constantly looking to create and evolve.

This can also be their biggest downfall because they move away from what they do well and are looking for the next shiny object.

Consistency in delivery, consistency in positioning and consistency in communicating this positioning is ultimately key to the success of every business.

 If we move away from this way too often, people start to be confused about what we do and why we’re different. Stay true and stay focused.

As Australia’s leading marketing consultancy for small business, Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.

As the Director of Little Marketing, Michael Kava is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”, he is a regular keynote speaker at industry events, is frequently called upon by Australian media for commentary, and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners.