You’re not alone as a small business owner. Your business and marketing pain points are the same as almost every other small business owner.

We see this in everyday initial conversations with small business owners and the questions we ask include:

- Are you getting the outcomes you want from your marketing?
- Is your marketing focused on what you’re trying to achieve?
- Are you focused on things in your business that have no impact on revenue and profit?

Don’t lose focus because of the glitz and glamour, just stick to your goals and objectives, of which revenue and profit should be number one.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.