I have plenty of business owners proudly talk about the fact that they’ve never had to do any marketing.
The ironic thing about this is that they have, they just don’t know it yet.
By being an expert or a specialist in what you do, you position yourself in the mind of your customers where there’s a least amount of competition.
Or by being in a sector where there’s minimal competition, they are by default doingmarketing… this is calledbrand positioning…. And this is called Marketing. 😂😂
Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.
Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.
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