The marketing approach you take for your small business should be tailored to you, your goals, your finances, your audience, your team, your brand positioning and nothing else.

Small businesses sometimes overcomplicate their marketing approach, when it all should just come back to their specific circumstances. Without this approach, there is wastage in time, money, energy and skills. Stay focused to you and your business…and ignore the noise.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.