Watch & Learn – October 2022

Watch & Learn – October 2022

What does brand positioning mean for your small business?

In plenty of the Little Marketing podcasts, resources and videos, we often talk about how good the medical industry is when it comes to marketing and positioning themselves as a leader. What does that mean?

As of data from 2016, there are over 80 specialties that someone in the medical profession can focus on. 

In this video I share some ways for you to CHOOSE YOUR SPECIALTY and help you to stand out. 

BUT, before you watch the video, think about this…when there is something seriously wrong with you, a GP doesn’t help you, a SPECIALIST does. 

So think of your business as a profession that people are seeking out as an expert in…regardless of whether you provide services or products, regardless of the industry. 

Find your specialty, give people a reason to choose you and communicate it over and over again. Watch our video here to help you find yours.