ABOUT OUR COURSE
MASTER YOUR SMALL BUSINESS MARKETING
Course Information
Our Course Promise - Introduction to our online course
10 Outcomes you'll get from our course
Course Overview Video
Course Curriculum
Course Reviews
Enrol
OUR COURSE PROMISE
MASTER YOUR SMALL BUSINESS MARKETING is a step-by-step guided course to give your new small business the critical marketing fundamentals it needs to drive revenue and achieve great success.
Little Marketing is Australia's leading marketing consultancy for small business. Based on our proven approach in working with small businesses for over 17 years, we have created our online course - MASTER YOUR SMALL BUSINESS MARKETING - for new small business owners who want to work at their own pace, take control of their marketing and move their new business forward.
10 OUTCOMES YOU'LL GET FROM OUR COURSE
- 1. A point of difference for your new small business by working through our proven step-by-step guide
- 2. A positioning statement to ensure consistency in your marketing message to make sure you beat the competition
- 3. A tangible, goal driven and action orientated marketing plan by following our proven step-by-step guide
- 4. A timing plan to ensure your marketing has the best chance of getting done
- 5. An investment plan to ensure you can budget for your marketing activities ensuring a return on investment
- 6. Actions you can implement to ensure you're a marketing led business from day 1
- 7. A step by step guide to utilise AI to help you implement your marketing actions
- 8. Videos, resources and templates that you'll always have access to
- 9. The use of a trusted and proven approach used over 17 years
- 10. The fundamentals your small business needs to achieve long term success
COURSE OVERVIEW VIDEO
Course Curriculum
Marketing Overview (Est. 30 mins.)
- Meaning of Marketing and its importance to your small business
- 4 steps to make your marketing great
- Strategy before Activities - What is Positioning?
10 steps to create a point of difference, positioning & positioning statement (Est. 4 hours)
- Introduction to creating your positioning & positioning statement
- Step 1 - YOUR CLIENT’S THOUGHTS ON YOUR BUSINESS
- Step 2 - YOUR BUSINESS GOALS & THOUGHTS ON YOUR BUSINESS
- Step 3 - CURRENT BUSINESS (3:04)
- Step 4 - COMPETITORS
- Step 5 - Existing and Ideal Audience
- Step 6 - Defining your Service or Product Offering (2:38)
- Step 7 - Business Process
- Step 8 - Point of Difference
- Step 9 - Category
- Step 10 Part 1 - Information required for a positioning statement
- Step 10 Part 2 - Positioning statement format
- Step 10 Part 3 - Creating a positioning statement
Creating a Marketing Plan, Timing Plan & Investment Plan (Est. 5 hours)
- Introduction to creating your marketing plan, timing plan & investment plan
- Importance of Actions and Activities
- Importance of Timing and Investment Plan
- Choosing the relevant activities based on your audience behaviour
- Formatting a timing and investment plan
- Outlining the investment for activities and actions
- Outsourcing activities and actions
Using AI to help create content (Est. 1 hour)
- Introduction to using ChatGPT or AI
- Inputting the right information
- Teaching your AI tool
- Briefing in the right questions and instructions
- Reviewing and editing the output
- Providing your AI tool feedback
⭐ Our 5 Star Reviews ⭐
