In Iceland, sheep are native, North European, and Short Tailed brought by the Vikings in the years 1...

People are often communicating something, but quite often they don’t know what or to whom and ...

We’ve often had prospective clients say to us, "I've previously spent thousands on advertising...

One of the best ways to ensure frequency and consistency in your marketing is to make sure that ther...

Your Marketing doesn’t need to be an expensive exercise but needs to be as effective as possib...

We’ve discussed previously around the importance of a marketing plan. How a strategic, tangibl...

When we talk about marketing activities, getting your message out there and communicating to the out...

A marketing plan is an effective, strategic and most importantly actionable plan to help better mark...

As you and I both now, the number one obstacle for small business owners is time! Whether it’s...

When we talk about goals, we talk about goals, metrics or objectives that mostly can be measured in ...

If you’re a business that has dabbled in marketing in some way, shape or form, it’s alwa...

From our experience, if your internal team is leading the marketing drive, then they’re certai...

In the daily conversations our team of marketing consultants have with Australian small business own...

In this article, let’s briefly discuss why market research can be dangerous for small business...

In this article, let’s briefly discuss the many marketing activities and tactics small busines...

In this article, let’s briefly discuss the meaning of positioning in marketing for small busin...

In this article, let’s briefly discuss the importance why understanding who your competition i...

The importance of standing out from the competition in marketing for small business, what positionin...

In this article, let’s briefly discuss the true meaning of marketing, how and why it impacts s...

Marketing a business is always a complicated challenge, regardless of whether that business was laun...

 Marketing is a promotional technique. It's the process of presenting your products or services...

Who is Little Marketing? What do they do? What are the values of the company? How do I join the team...

What is a Brand? A brand is much more than a name, logo, or a design. It is actually something that...

When you're performing your own marketing management, it's easy to begin to feel overwhelmed. You ne...

As small business owners, you know better than anyone that resources are scarce. And, allocating and...

Customers change. Even if you segment your customers based on certain demographics, it is more likel...

As a small business owner, you might have discovered the best way to reach your customers or the mos...

What is Target Marketing? It is a way of focusing on a particular market – a group of potenti...