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Should I become a marketing freelancer or start my own marketing consultancy business?
We've all been there. Stuck in a Monday to Friday job where your clients are boring and your boss is...
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Marketing for small business - Understand what your clients think about you to help your marketing
Recently we spoke about the six steps to help you define your point of difference and make your mark...
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Six steps to create your business point of difference
In this article, I'm going to talk about six key steps for you to take to help you to stand out from...
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Why a defined target audience for small business is so important
When you hear people talking about marketing and starting out a business, one of the topics that is ...
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Some key small business marketing lessons from the communication of the Matildas
Over the last couple of weeks, there’s no way you would have escaped the Matildas media mayhem...
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Why marketing your Australian small business in the current climate is so critical and the opposite of what you hear
Why is this present moment in 2023 marketing so critical for small businesses?  I always laugh...
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One of the key obstacles small businesses believe they have in marketing
We spoke at a conference recently with 70 franchisees of a national business. What was the key learn...
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How to make sure marketing for your small business is goal & objective driven
What's so important in your small business marketing plan is to make sure that every activity and ac...
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The meaning of positioning in small business marketing and how it positively impacts business revenue
As a small business owner, your key Focus, day-to-day, generally revolves around driving revenue, sa...
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How to ensure your marketing activities are effective when it comes to small business marketing
What marketing activities should a small business use to drive business revenue and help them stand ...
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What does brand positioning mean for your small business?
Why is it so important to stand out from the competition, what does brand positioning mean and how d...
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Why understanding the competition is key for your small business
Why understanding who your competition is so key in marketing a small business, and how it can hav...
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Small business marketing plans give structure to help your marketing
Why is having some structure around your marketing, by creating a marketing plan so important for yo...
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How will you position your small business differently to the competition
We often have prospective clients say to us, "I've previously spent thousands on advertising and hav...
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